Associate, Communications & Content

July 2020 - Present

Vivid Seats LLC

Performance Marketing Specialist

March 2020 - May 2020

  • Analyzed global events landscape to inform account restructuring and maintain target ROI through Covid-19

  • Managed paid search campaign structure across Google and Bing ads platforms with six-figure daily budgets

  • Manipulated large datasets to create ad copy for 120+ ad groups for NFL, NBA, MLB, and NHL campaigns


Content Coordinator

January 2020 - March 2020

  • Translated policy updates into actionable communication strategies for Uber Elevate and Vehicle Solutions LOBs

  • Edited and migrated content for web pages, increasing team’s daily page completions by 35%

Landor Brand Consulting

Client Services (Intern)

August 2019 - January 2020

  • Built and maintained relationships with clients to ensure delivery of creative assets on time and to spec for 3+ Fortune 500 accounts

  • Streamlined financial tracker covering $3M in revenue, establishing a standard taxonomy to automate inputs

  • Generated 6+ competitive analysis reports and presented strategic branding opportunities to office executives

  • Performed sentiment analysis and visualization on 3,500+ Amazon reviews to inform product redesign strategy

  • Assistant produced week-long client workshop to design go-to-market strategy for new baby care brand launch

M+S Nonprofit Consulting

Marketing & Project Coordinator


January 2019 - April 2019

  • Created #MissionMonday social media initiative, increasing total brand reach on Facebook by 1,487%

  • Prepared 10+ client proposals, partnering with CEO to ensure clear communication to a range of audiences

  • Attended stakeholder meetings and supported post-conference client communications (written and verbal)

Marriott Theatre*


July 2018 - July 2020

*While I primarily worked at The Marriott Theatre, I perfomed with multiple companies over this year

  • Performed in front of 155,000 people over 180 performances in 5 full-time, equity productions

  • Attended 103 auditions over 12 months, booking 5 back-to-back contracts (afforded to top 4% of talent)

  • Built positive, lasting relationships with theaters across the region and signed with #1 Chicago non-equity agency


Northwestern University

B.A., School of Communication

September 2014 - June 2020

Cum Laude

GPA: 3.84

Dean's List 11/12 Quarters

Relevant Coursework: 

Entrepreneurship: Monetizing Fanbases

Entrepreneurship: Leadership & Ethics

Marketing Management

Digital Marketing Practicum


Business Strategy

Sociology of Rational Decision Making

Scriptwriting for Musical Theater (4 yrs)

Human Psychology: Relationships


The Waa-Mu Show | Co-Chair & PR Director

  • Co-produced the largest student-written musical in the US, increasing student engagement by 23% YOY

  • Oversaw 6 teams to develop national outreach campaign, exceeding yearly production fundraising goal by 12%

  • Spearheaded the creation of an organization-wide style guide to streamline Waa-Mu’s brand and TOV

Johnny Mercer Foundation | Coordinator

  • Coordinated internal resources and third-party vendors to ensure flawless execution of yearly Songwriters Program

  • Acted as a liaison between board members and attendees, ensuring a seamless workshop experience for all

The Wirtz Center | Marketing Assistant

  • Produced and edited content for Northwestern’s Wirtz Center, including blogs, email blasts, and social content

Additional Experience:

College Admissions Consultant (CollegeVine), ACT Tutor (Academic Approach), Legal Assistant (Law Offices of Barry Schultz), Casting Intern (PR Casting), Production Intern (CBS Studio NYC), Barre Instructor (The Barre Code)

Palo Alto High School

Graduated with Honors

2014 - 2018

Professional skillset

Project Management: G Suite, MS Office Suite, iWork, Google Ads Manager, Salesforce, Jira, Trello, LucidChart

Social Media: Hootsuite, Facebook, Instagram, LinkedIn, Twitter, YouTube, Snapchat, Wix

Research and Analysis: Gartner Iconoculture, Looker, General Assembly Data Analytics (Intro)

Certifications & Additional Training

Google AdWords

Microsoft BingAds

Contact Tracing

(Johns Hopkins University)

NPR Audio Training

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