Resume

Professional Summary

Hi there! I'm Sarah. My entertainment background has made me deeply creative, collaborative, and aware of how audiences interact with content and events.​ My work in marketing and business communications have given me the tools to build strong relationships with clients, manage projects & deliverables, and drive operational excellence.

Education

2014-2018

Northwestern University

Bachelor of Arts - School of Communication (Business, Theatre, Music)

Cum Laude, Dean's List (11/12 quarters), GPA: 3.84

Relevant Coursework: Entrepreneurship: Monetizing a Fanbase, Orchestration, Business Strategy, Marketing Management, Advanced Songwriting (2 years), Entrepreneurship: Leadership & Ethics, Social Media Marketing

Work Experience

July 2020 - Present

Sinter - Associate, Communications & Content

  • Coordinated with cross-agency leads to develop product launch marketing strategy, lifting conversion rate 167% MoM

  • Managed department workstreams, owning project timelines and acting as point of contact for executive clients

  • Developed and published all B2C branded content, extracting insights to grow content interactions by 54% MoM

  • Generated releases for multi-million dollar brands, organizing and funneling subsequent inbound media requests

March - May 2020

Vivid Seats - Performance Marketing Specialist

  • Analyzed global events landscape to inform account restructuring and maintain target ROI through Covid-19

  • Optimized paid search campaigns (Google and Bing Ads) with 6-figure daily budgets to maximize order volume

August 2019 - January 2020

Landor Brand Consulting - Client Services Intern (Postgrad Program)

  • Acted as liaison between clients and internal teams to ensure delivery of all assets to spec for 3+ Fortune 500 accounts

  • Co-produced week-long client workshop to design go-to-market strategy for new baby care brand launch

  • Streamlined project budget tracker covering $3M in revenue, establishing a standard taxonomy to automate inputs

  • Researched and generated 12 industry analysis decks and presented strategic growth opportunities to leadership

  • Took on additional role of Interim Office Manager, handling all administrative duties to ensure operational excellence  

June 2017, 2018, 2019, 2020

Johnny Mercer Foundation - Program Coordinator

  • Assisted program leads with songwriter development, repertoire selection, and yearly event production 

  • Created database of previous program artists, including subsequent record deals, bookings, and contact information

  • Coordinated creation of marketing collateral, including audio video recordings of yearly concerts, for promotional use

July 2018- August 2019

 Marriott International - Actor

  • Performed in front of 155,000 people over 180 performances in 5 full-time, AEA productions in Chicagoland area

  • Booked 5 back-to-back contracts over the course of one year, ranked in top 4% of Marriott talent

July 2017 - July 2019

PR Casting - Intern & Contract Hire

  • Answered high volume of calls from agents, producers, and directors, in addition to managing inbound talent request

  • Schedule and coordinate talent visits, acting as point of contact for industry constituents and internal teams

University Experience

May 2015 - June 2018

The 85th-87th Annual Waa-Mu Show - Co-Chair 

  • Co-Produced largest student-written musical in the US, overseeing production budget and increasing sales 23% YoY

  • Supervised 200+ people and 6 teams, implementing quarterly reporting processes to optimize role turnover

  • Managed relations with sound engineers, artists, and session musicians to record and release yearly cast albums

  • Planned and executed two international tours for associated vocal ensembles, reducing tour overhead costs by 15%

March - May 2020*

CBS Studios, The Good Wife - Intern

  • Performed industry research for future CBS business opportunities and compiled key findings for showrunners

  • Coordinated inbound requests, client visits, POs, and start paperwork in a fast-paced office environment

Skills

Project Management: G Suite, iWork, Microsoft Office Suite, Outlook,  Jira, Asana, Trello, Salesforce

Research: Google Analytics, Factiva, Meltwater, Business Wire, Google Ads

 Social Media: Hootsuite, Later, Facebook, Instagram, LinkedIn, Twitter, Medium, Wix, Squarespace
 Audio:  Familiar with ProTools, Ableton, Logic, Audacity, Finale, & various audio recording methods